Video production

Video storytelling that moves as fast as your content calendar

Get video marketing and production support for your brand, business or campaign with a single trusted partner through a effcient, simple, and transparent process.

Trusted by fast growing startups & brands
Designed to achieve your most important result

More video content, less stress, better results

As video keeps performing, demand soars. For founder-led brands, Lucid means faster, smarter video across every channel.

Most brands fall in the gap of a freelance videographer that needs oversight or a slow agency that requires a full campaign. We fill the gap with persuasive scripting, artisanal production process and a seamless editing to help you achieve your most needed marketing goal, fast.

Riley Johnson
Creative Director | Smart Rent

“Lucid is truly a wonderful team to partner with. I have worked with them twice now on video projects and I really can't say enough about their attention to detail and execution.”

Woman in green striped shirt holding a jar in front of a professional film camera on a set with crew members.
Results on repeat

It's time to unlock video marketing that performs

1000+
Video projects delivered to date
12+
Years collective experience in video production
75M+
Views and impressions generated for clients
80%+
Higher conversion on landing pages with video
Full services video production

Flexible video production options for every kind of video need

End-to-end or just where you need us, we’ve got your back.

Product videos
About us video
Explainer videos
Testimonial videos
Video ads
Crowdfunding videos
Event videos

Full-service commercial

Script, cast, shoot, edit, and animate. Your cinematic campaign starts here.

Social-first video

Made-for-platform content that is fast, fun, and built for thumb-stopping impact.

Performance ads

Build paid campaigns that convert, optimize rollout by channel, experiment with an expert by your side, and quickly apply what you learn.

Video specialists on demand

Only need the shoot? The edit? The voiceover? No problem.

Just the concept

Bring us your goals and we’ll return a ready-to-produce creative concept aligned with your strategy.

Video marketing & management

Let us build a video marketing strategy and pair it with tactical media buying expertise to drive growth

The LUcid Operating System

In-depth channel expertise for content that converts

rand leaders  hit a wall when time, resources, and bandwidth run out. Creative gets scattered, agencies move slow, hiring feels impossible. We fix that.

YouTube, Meta, TikTok, LinkedIn

Designed to perform in-feed, in-stream, and on-platform. Optimized from day one.

TV & Streaming

Broadcast-ready ads with cinematic polish, built to scale across channels and countries.

Product demos and landing page

Clear, on-brand videos that turn curious clicks into committed customers.

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Strategy before a single shot is fired

We handle concept, scripting, and logistics coordination so your shoot starts with clarity, not confusion.

02

Production at the pace of your calendar

Tap into our network of specialists fast, whether it's a full commercial or daily social content, we move when you need to move.

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Post-production that keeps you focused

You stay on strategy. We handle the edit, sound, and color to get the final product where it needs to be.

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A team that scales up, down, or sideways

No recruiting. No onboarding. No managing. Just certified creative leaders embedded in your workflow, on-call, on-budget, and built to grow with your business.

What our customers say

"Without fail, they deliver excellence each time while staying on-time and in scope. The thing these guys do best is putting the client first."
Ryan Workman
Senior VP Brand | Safe Harbor Marinas
"Consummate professionals who consistently deliver high-quality work. Ethical and adaptable to the dynamics of any business situation,"
Heather Wilson
VP Employer Brand | TaxJar
"Great job producing 2 promotional videos for our upcoming conference. The team at Lucid is always so quick and easy to work with."
Grace Arends
Paid Media Director | dbt Labs
What kind of video content do you produce?

We produce performance-driven content for brands: product videos, UGC-style content, brand films, social content, paid ads, email assets, and website hero videos. Everything is built to drive conversion.

Do you do full commercial production or just content capture?

Both. We do full commercial production (scripting, storyboarding, professional crew, post-production) and streamlined content capture sessions (high-volume social content, UGC-style shoots, product demos). It depends on what your strategy needs.‍

How does video production fit into the broader engagement?

Video isn't a standalone service for us. It's built into your unified digital ecosystem—we produce video assets that feed your website, paid campaigns, email, and social simultaneously. One shoot produces assets for every channel.

What's the difference between UGC content and professional brand videos?

UGC videos are authentic, mobile-first content for TikTok, Instagram Reels, and Meta ads. Professional brand videos are polished productions for websites and campaigns. Most e-commerce brands need both.

Do you offer video production services in Dallas-Fort Worth?

Yes, we're based in Dallas-Fort Worth and shoot throughout Texas. We also travel nationwide or work with local partners for remote clients.

How long does video production take from concept to delivery?

Standard timeline: 2-3 weeks (pre-production, shoot, post-production, delivery). Rush projects: 1 week with expedited fee. Retainer clients get continuous rolling delivery.

Do you create video content for Meta ads and TikTok advertising?

Yes, we produce performance-driven video creative for Meta (Facebook/Instagram) and TikTok ads including hook testing, creative variations, and UGC-style content designed to lower CAC and improve ROAS.