Join 7 figure founders building faster, leaner Brands

Your future? A cost effective, elevated and flourishing brand.

"We went from scrambling for content every week to having a full pipeline running on autopilot."

Smiling woman with long blonde hair wearing a bright pink top, arms crossed, standing against a white background.

Emily Heisey

Co-Founder, KinActive Kids

The Fractional

Best for brands with existing marketing teams or vendors who need strategic leadership to help move the founder out of ops.

From

$5,000

*Offered as per-project or retainer

What you get:

CMO level leadership

Your strategic partner that helps lead brand development + marketing iniatives.

GTM Marketing strategy & budget planning

Map out where every dollar goes, what channels to prioritize, and how to hit your revenue goals. No more guessing or scattered spending.

Vendor/agency management & coordination

We manage your existing vendors, align their work, and make sure everyone's rowing in the same direction. You stop being the middleman.

Quarterly roadmapping & goal-setting

Clear 90-day plans with measurable goals. Know exactly what's happening, when, and why. No more flying blind.

Creative strategy & brand positioning

We define how your brand shows up across every channel—ads, social, email, web. Consistent, compelling, and built to convert.

How it works:

Weekly strategy calls

Plan, review, optimize. Stay aligned. These aren't status updates—they're working sessions where we make decisions and move forward.

Direct-slack access

Real-time communication with your fractional CMO. Quick questions get quick answers. No waiting for scheduled calls.

Vendor alignment & oversight

We attend key vendor meetings, review their work, and ensure they're executing your strategy.

Strategic documentation

You get the roadmaps, briefs, and frameworks we build. When the engagement ends, you keep the infrastructure we created.

More packages for digital growth

Join Lucid

The Growth Engine

For fast growing brands ready to turn marketing into a predictable revenue driver.

- Dedicated Direction + Consult: Offer creation, pricing strategy, hooks, and creative positioning to maximize customer aquisition.
- Funnel Architecture: 1 built and managed sales journey engineered to acquire new customers at a profitable ROAS (ad creative → dedicated landing page → purchase).
- Organic social management: Up to 4 posts/wk.
- Paid media management: Up to 2 core networks (Meta, Google, or TikTok)
- Performance Creative asset pipeline: Weekly batch creation of direct-response hooks, static ads, UGC editing, Plus 1 monthly content capture day.
- Technical + Web hygiene: Page speed, on-page SEO, GTM, GA4, Microsoft Clarity tracking.
- Attribution set up & reporting: Weekly performance syncs.

From

$8,500/mo

Lucid Operating System

For fast growing brands ready to build a complete creative & marketing operating system. (Everything in "The Growth Engine" +)

-Full-Funnel Commercial Architecture: Up to 3 active, concurrent revenue engines (eg. new customer funnel, repeate revenue funnel, launch/offer/seasonal drops)
- Lifecycle Email & Retention: Up to 1 custom email campaign per week plus ongoing testing of automated flows (welcome sequence, cart abandonment, post-purchase).
- Quarterly Hero Campaign Direction: End-to-end thematic concepting, storyboarding, scriptwriting, and art direction for major brand moments (e.g., Black Friday, Spring Drop, New Product Rollout) that touch your entire site, email, and ad accounts.
- Advanced Web & Conversion Optimization: Continuous CRO across core shop/site, PDP enhancements, checkout optimizations, and advanced tracking hygiene (Full website rebuilds billed separately).

From

$12,500/mo

À la carte services

For brands needing additional creative production support.
‍
- Marketing & Tracking Audit - From $2,500
- Branding & brand strategy - $5K-$50K
- Video production - $5K-$50K per project
- Web design & development - $5K-$50K
- Photo production - $3K-$15K per shoot
- Content creation - Custom pricing

From

$2,500

Your brand's creative engine

Join Lucid

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