KinActive Kids
A pediatric therapy practice helping kids move, grow, and thrive through physical therapy, chiropractic care, and movement-based learning that feels like play.
Project overview
KinActive Kids partnered with Lucid to refine how their story lived online. The goal was to evolve a trusted clinic with a global audience into a cohesive digital brand that reflects the same warmth, clarity, and care families experience in person—built through intentional branding, digital design, unified content marketing, and backend digital systems.
Problem statement
KinActive Kids had built an amazing local reputation. Parents loved them. Kids made real progress. But when it came to their online presence, things were messy. Their website looked outdated. People searching for help with crawling or motor development weren't finding them on Google. Social media posts went up whenever there was time finally when families did find them online, the path to booking or buying wasn't clear. They were growing, but way slower than they could be.
Methodology
Our approach combined strategy, design, development & technology.
- Discovery & research: What were families actually looking for? What questions kept coming up? What made KinActive different from every other therapy clinic?
- Offer development & system building: KinActive had multiple services—therapy, camps, online courses, product recommendations. We organized everything into clear offers and built systems (using HubSpot) so nothing fell through the cracks.
- Content building: We created a content plan based on real parent questions: "When should my baby crawl?" "Is army crawling normal?" "What activities help motor skills?" Then we mapped out a publishing schedule that actually got followed.
- Marketing website: We cleaned up the exsisting website with a simple goal: make it easy for stressed parents to find answers and take action. Clear navigation, fast loading, and mobile-friendly.
- Collaboration: We partnered with the KinActive founders to build their personal brands alongside the business. This meant creating content for both the main account and the founder's account, making them known experts in their field.
Key outcomes
Web & Organic Search
- 25,185 clicks from 2/9/25 - 2/11/26.
- 1.27 million impressions across Google search.
- 47,000 total page views across the website.
The Game-Changers:
- Clicks jumped 390% (5,100 → 25,185).
- Impressions up 858% (132,000 → 1.27 million).
- One blog post grew 10,591% and became the #1 traffic source.
- Reached families in 235 countries.
Social Media
- Over 14 million people reached across all platforms
- 16,960 new followers (Instagram + Facebook combined)
- 8.5 million content views on Instagram alone
- 6,200 website visitors pushed from social media in Q2 2025
Revenue
- Average 15% organic growth year-over-year from 2024-2026
- Scaled from six figures to seven figures.
- Generated average $29.31 per lead at 50% conversion rate.
Conclusion
Web expansion
We didn't just make things pretty—we made them work. Every service got its own landing page optimized for Google. We wrote blog posts targeting the exact questions parents were typing into search. And we made sure the website actually converted visitors into booked appointments.
Social media
Consistency was the game-changer. We set up a bi-weekly filming schedule, batch-created content, and posted strategically. No more "oops, we forgot to post this week." Just steady, helpful content showing up in feeds.
Hubspot integration
We automated the boring stuff. When someone filled out a form, they got immediate confirmation. The sales team got notified. Follow-up emails went out automatically. Everything tracked so we knew what was working. This meant faster responses to leads and way more bookings.
Offer & product development
Collaborated with both owners to produce a platform for parents to take self-pace video masterclasses and join in on peer to peer support.
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