Stop building new features
Your churn is high. Customers are leaving.
So you call an emergency meeting. "We need to build X feature! That will make them stay."
You spend 3 months building it. You launch it.
Churn stays exactly the same.
Here is the hard truth: Product problems are rarely feature problems. They are clarity problems.
Your customers are not leaving because your product doesn't do enough.
They are leaving because they don't know how to use what you already have.
The "onboarding" gap
Most SaaS founders spend 90% of their time on "new stuff" and 10% on "first impressions."
This is backwards.
If a user does not feel "magic" in the first 5 minutes, they are gone. No amount of advanced features will save them.
You are adding a sunroof to a car that doesn't start.
The fix: The "Mom Test"
Stop coding. Start watching.
Find 5 people who have never used your product (your mom, a friend, a stranger).
Ask them to sign up and achieve one specific goal.
Do not say a word. Just watch.
You will be horrified.
* They get stuck on the password screen.
* They don't know what button to click.
* They close the tab in frustration.
* They ask "What does this do?"
The rule
Do not build a single new feature until 80% of new users can reach "value" in under 5 minutes.
Fix the flow. Fix the copy. Fix the bugs.
A simple product that works is infinitely better than a complex product that confuses.
Clarity beats features every time.
